Article: Corporate: Social media struggles for senior-level implementation.(Kimpton Hotel & Restaurant Group L.L.C.)

Niki Leondakis, COO of Kimpton Hotels and Restaurants, has been tweeting on behalf of her company since April 2009. Her posts cover everything from her cats to her job.

'Aarrgghhh! Just noticed I have 'cathead' 2day. Similar 2 'hat-head,' but caused by Barbarella sleeping on my head again,' she wrote on September 1.

About 24 hours later, she wrote: 'What if u could get permission 2 raid the MiniBar? We now offer InTouch mbrs any 2 items up 2 dollars 10.' And she provided a link to the Kimpton Web site's loyalty program page.

'It's really Niki the human,' says Stacey Ellis, director of hotel PR. 'She talks about personal things that align very ...

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