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Article: Yamaha's forty years of progress: from a modest Woodstock debut in 1969, Yamaha guitars have emerged as worldwide market favorites thanks to continual investments in product design, production methods, and marketing.(THE GUITAR MARKET)(Industry overview)
- Article from:
- Music Trades
- Article date:
- October 1, 2009
CopyrightCOPYRIGHT 2009 Music Trades Corp. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Best remembered as the year of the Woodstock Music Festival and the first manned mission to the moon, 1969 also marked the U.S. debut of Yamaha guitars. The unveiling of Yamaha guitars lacks the historic significance of the lunar landing, but in the context of the music industry, it was an event of no small significance. For the record, Yamaha guitars also figured at Woodstock, most prominently in Country Joe MacDonald's now famous "Fish Song." With a marketable combination of value, proven designs, and consistent quality, Yamaha instruments quickly found a following among top performers including James Taylor, Jeff Beck, Paul Simon, Carlos ...