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Article: commercials ... with a (plot) twist.(Daily Break)
- Article from:
- The Virginian-Pilot (Norfolk, VA)
- Article date:
- October 13, 2009
CopyrightCOPYRIGHT 2009 The Virginian Pilot-Ledger Star. All rights reserved. Reproduced with the permission of the Dialog Corporation by Gale Group. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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By Ryan Nakashima and Deborah Yao
The Associated Press
LOS ANGELES
In television's latest quest to discourage viewers from skipping ads, actors from NBC and ABC shows are appearing in character in commercials to interact with products in parallel story lines.
This new kind of commercial further blurs the line between program and advertisement and comes as traditional product placements within shows, an early response to fast-forwarding, have become common.
A series of spots has debuted weaving Palm Inc.'s Pre phone more deeply into the story line of two prime-time dramas.
In a "mini-mystery" called "Another Desperate ...