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Article: Ford Motor Company Tops Latest Brand Loyalty Ratings From Experian Automotive.

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PR Newswire
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October 13, 2009
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Six Ford vehicles among industry's top 10 for having highest customer brand loyalty

SCHAUMBURG, Ill., Oct. 13 /PRNewswire/ -- Ford Motor Co. vehicles accounted for six of the top 10 vehicles for customer brand loyalty, according to recent industry analyses from Experian Automotive.

Ford Fusion, Ford Edge and Ford Five-Hundred owners showed the industry's highest brand loyalty, returning to buy a Ford Motor Co. vehicle 62.4 percent, 57.9 percent and 56 percent of the time, respectively. The Ford Freestyle (51.9 percent) was fifth, the Ford Escape (49.4 percent) was seventh, and the Ford Focus (47.57 percent) came in ninth.

"Ford had an ...

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