Articles > Popular publications > PR Newswire press releases > July-September 1998 > Monday, July 27

Article: Wired Digital and Goodby, Silverstein & Partners Team Up for HotBot Brand-Building Campaign

Article from:
PR Newswire
Article date:
July 27, 1998
Copyright

The Web's Best-Rated Navigation Portal to Launch Major Market Advertising 

 
 Campaign in October

SAN FRANCISCO, July 27 /PRNewswire/ -- Wired Digital today announced that it has retained top San Francisco-based advertising agency Goodby, Silverstein & Partners to develop a multi-million-dollar brand-building campaign for the company's universally acclaimed Web navigation portal, HotBot ( www.hotbot.com ).

HotBot, which was recently named "best search site on the Web" in independent reviews by the top-four consumer-oriented computer and personal finance publications in the United States -- "SmartMoney," "PC ...

Read all of this article with a FREE trial

Related newspaper, magazine, and journal articles:

Article: Wired Digital and Goodby, Silverstein & Partners ...
PR Newswire;  July 27, 1998 ;     700+ words ... ... marketing for Wired Digital. "We're ... world learns of HotBot's sophisticated ... pioneer such as Wired Digital," said Jeff ... Partners. "HotBot is a hidden ... traffic to all Wired Digital sites, including HotBot, HotWired ...

Article: Infonautics Teams up with Wired Digital's ...
PR Newswire;  April 17, 1998 ;     700+ words ... ... of search services for Wired Digital noted, "HotBot provides the absolute best ... the digital world; and HotBot (http://www.hotbot.com), the Web's largest ... rated search engine. Wired Digital is headquartered in San ...

Article: Wired Digital Unveils HotBot 4.0, the Wired ...
Business Wire;  September 29, 1997 ;     700+ words ... ... 29, 1997-- -- HotBot Partners With Leading ... Business Information Wired Digital Inc., the online ... significant upgrade to its HotBot search engine with the ... are unsurpassed: Only HotBot allows users to refine ... English queries. About Wired Digital Wired Digital ...

Article: Wired Digital Pumps Up HotBot's Search ...
PR Newswire;  September 30, 1998 ;     700+ words ... ... Web searching, Wired Digital today unveiled ... navigation portal, HotBot (www.hotbot ... of marketing for Wired Digital. "We are extremely ... to be enhancing HotBot's founding mission ... same information. Wired Digital will be adding further enhancements to ...

Article: Wired Digital's HotBot Shopping Directory To ...
Business Wire;  September 2, 1998 ;     700+ words ... ... service marketer on Wired Digital's HotBot Shopping Directory ... http://www.hotbot.com), and Wired Digital's widely-popular ... professional lives. Wired Digital properties include HotBot (http://www ...

Article: Hilton Expands Online Presence by Joining Wired ...
PR Newswire;  August 31, 1998 ;     700+ words ... ... shoppers visiting Wired Digital's popular HotBot search site (www ... HotBot (www.hotbot.com), the Web ... search engine. Wired Digital is headquartered ... http://www.hotbot.com/ CO: Wired Digital; Hilton Hotels ...

Article: Wired Digital's HotBot, a Lycos Network ...
PR Newswire;  October 29, 1998 ;     700+ words ... ... horror films. Wired Digital's HotBot ( http://www ... professional lives. Wired Digital properties include HotBot (www.hotbot ... acquisition of Wired Digital is expected to ... NOTE: HotWired, HotBot, and Webmonkey ...

Article: SEARCH ENGINE HOTBOT PUSHES E-COMMERCE: WIRED CREATES ...
Advertising Age;  June 1, 1998 ;     700+ words ... ... commerce offering. Wired Digital is positioning HotBot as the "premium ... also be building HotBot," said Andrew DeVries, Wired Digital director of marketing ... deals for the HotBot directory, said Doug Nester, Wired Digital director of commerce ...

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!

Find articles, research, and archives