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Article: Chrysler, Lancia brands may share products in Europe.(NEWS)
- Article from:
- Automotive News
- Article date:
- October 12, 2009
CopyrightCOPYRIGHT 2009 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Luca Ciferri
Fiat S.p.A. may turn to Chrysler for help in reviving its European lineup of prestige sedans.
The Italian group's upscale Lancia brand could get a replacement for its Thesis flagship from the next-generation Chrysler 300, due in 2011, a Fiat source said. It also may base a smaller Lancia sedan on the next-generation Chrysler Sebring.
Lancia stopped building the 7-year-old Thesis in the summer.
The source said Fiat aims to integrate the Chrysler brand more closely with the Lancia brand in Europe. He said Chrysler and Lancia will share distribution in Europe in the near future.
Lancia could provide products ...