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Article: DIRECT AGENCY OF THE YEAR WINNER; OgilvyOne redefines direct in a digital, mobile world.(NEWS)(OgilvyOne Worldwide)
- Article from:
- BtoB
- Article date:
- October 12, 2009
- Author:
CopyrightCOPYRIGHT 2009 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: KATE MADDOX
OGILVYONE WORLDWIDE, the direct and digital agency of Ogilvy Worldwide, is taking direct marketing to the next level in a world where mobile, digital and traditional media are converging.
"We are beginning to see traditional direct marketing shift into digital channels, whether it's e-mail, Web or mobile, said Carla Hendra, CEO of Ogilvy North America.
For its b-to-b clients, which make up roughly 60% of its total business, OgilvyOne has developed groundbreaking direct and digital campaigns over the past year that make use of such emerging technologies as mobile, social media and video in e-mail.
To help IBM Corp. ...
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