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Article: New Campaigns.(NEWS)(Verizon Communications Inc.)(Generac Power Systems Inc.)(Brief article)

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BtoB
Article date:
October 12, 2009
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Verizon

"Dear CIO

Agency: McCann Worldgroup, Salt Lake City Target audience: Corporate IT decision-makers Campaign objective: Increase awareness of Verizon's integrated data, security and communications solutions Media: Print, online, outdoor Budget: Undisclosed

Generac Power Systems

"Never Feel Powerless

Agency: Bader Rutter, Milwaukee Target audience: Single-family homeowners Campaign objective: To convey the benefits of permanently installed, automatic standby power generators Media: National and local TV, radio, online, print Budget: Undisclosed

ALSO BREAKING

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