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Article: Manufacturing pros look to leads; Tough times have industrial marketers looking for ways to improve ROI.(NEWS)(Return on investment)
- Article from:
- BtoB
- Article date:
- October 12, 2009
- Author:
CopyrightCOPYRIGHT 2009 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: MARY E. MORRISON
MARKETERS IN THE industrial space continue to face a number of significant challenges this year, most notably that their budgets have been cut; their target audience often isn't buying; and they're under more pressure than ever to proveand improvemarketing ROI.
As a result, industrial marketers are heavily focused on lead generation and customer acquisition, said Chris Chariton, VP-marketing services and product management at GlobalSpec, a search engine and information resource for the engineering, industrial and technical communities. In fact, according to the company's annual Industrial Marketing Trends Survey, conducted ...
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Article: Makino Offers New Grinding Solutions; Provides ...
Business Wire;
October 1, 2004 ;
700+ words
... ... MASON, Ohio -- Grinding solutions from Makino save on setup time, reduce throughput ... horizontal machining center (HMC) platforms. Makino offers a variety of options on machines ... Waymouth, aerospace market manager for Makino, says: "Makino has spent more than ...
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