Article: THE CHALLENGE: Fashioning new placements.

When New Look decided to relocate its commercial team to London, the fashion store called on Placement UK. DeeDee Doke investigates

The Challenge

Fashion retailer New Look is no workplace for the faint-hearted. The pace is fast, and the competition to outfit the UK's fashion value- conscious shopper is intense. For example: barely a week after the season's hottest new fashion item appears on the catwalk, New Look's rendition will be available across the retailer's network of 620 UK and Ireland stores.

New Look has weathered the recession well on its home turf. "It's the right product at the right price," said group recruitment manager Lee ...

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