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Article: Exclusive research: From the retail floor.
- Article from:
- Kids Today
- Article date:
- October 1, 2009
- Author:
CopyrightCOPYRIGHT 2009 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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By Daphne Garland-McLean
Want to know how your store is doing in comparison to other stores? This report aims to give specialty retailers a glimpse into what's going on in the juvenile industry regarding merchandising, as well as insight on how retailers are using creative tactics to improve their bottom line.
Most juvenile specialty retailers carry products for the infant to 2-year-old age group. In fact, more than nine out of 10 responding retailers carry products for this age group. This is up four percentage points from 2007, when this study was last conducted. Retailers carrying products for the 3- to 7-year-old age group jumped 10 percentage ...