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Article: Employer Contributions, Strong Marketing Tied To HSA Success.(Cover Story)
- Article from:
- Cards & Payments
- Article date:
- October 1, 2009
CopyrightCOPYRIGHT 2009 SourceMedia, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Kate Fitzgerald
HSA adoption and use are highest when employers offer to contribute funds to employees' accounts, industry insiders say.
Indeed, participation nearly doubles when employers contribute to accounts, says Chad L. Wilkins, CEO of UnitedHealth Group's OptumHealth Financial Services' OptumHealth Bank, which markets HSAs through more than 15,000 employers.
On average, employers tend to contribute about $1,000 annually to employees' HSAs, according to Optum research.
"It can be difficult at first glance for employees to understand HSAs, but they pay attention when they hear their employer is going to help seed the ...