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Article: China Leads Starwood Preferred Guest[R] Program's Global Growth.
- Article from:
- Business Wire
- Article date:
- October 15, 2009
CopyrightCOPYRIGHT 2009 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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SPG[R] Loyalty Program Experiences 50 Percent Enrollment Surge from China as Starwood Doubles Its Hotel Footprint and Opens the Country's Largest Customer Contact Center
HONG KONG -- China has become the richest source of new, loyal travelers for Starwood Hotels and Resorts Worldwide, Inc. (NYSE: HOT), according to an analysis on the enrollment and travel trends of Starwood Preferred Guest (SPG) members. The results underscore previous reports by the World Tourism Organization that forecast China as the world's largest market for inbound and domestic tourism by 2015.
According to the analysis, Chinese enrollment in SPG jumped 50 percent in 2009 compared ...