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Article: Amex campaign aims beyond old men in suits.

Article from:
Australasian Business Intelligence
Article date:
October 15, 2009
Copyright

Byline: Julian Lee

Oct 15, 2009 (The Sydney Morning Herald - ABIX via COMTEX) -- American Express has launched a new advertising campaign which is designed to change the conservative image of the company. The new line, "Realise Your Potential", replaces the line "My life, my card". Corrina Davison, vice-president of brand, loyalty and rewards at American Express, says the company wants to broaden its brand to include everyday spending, and not only travel and entertainment.

Publication Date: 16 October 2009 

 
AMERICAN EXPRESS COMPANY 
OGILVY AND ...

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