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Article: Subway Restaurants Launches Multi-Platform Partnership with NBC Sports.
- Article from:
- Food & Beverage Close-Up
- Article date:
- October 15, 2009
CopyrightCOPYRIGHT 2009 Close-Up Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Subway Restaurants, the submarine sandwich franchise, recently announced a multi-platform partnership with NBC Sports that will enable the brand to engage with consumers during marquee sporting events.
"We are very pleased to partner with NBC Sports on this groundbreaking, multi-platform sports relationship," said Tony Pace, chief marketing officer of the Subway Franchisee Advertising Fund Trust. "High profile sports work for the Subway brand in a couple of ways. First, it reaches a wide swath of the population, which is very important for a brand of our size. Second, it helps reinforce the health and active dimensions of the Subway brand, which set us apart from ...