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Article: PPAI Offers Valuable Insight to How Simple Tools Reinforce Powerful Message for Breast Cancer Awareness.
- Article from:
- AIDS Weekly
- Article date:
- October 19, 2009
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Promotional products have long played a vital role in increasing awareness and support for a variety of cause-related initiatives. From the ubiquitous breast cancer ribbon to the yellow LIVESTRONG bracelets, promotional products are key to carrying the message of these causes to the masses, according to Promotional Products Association International (PPAI) (see also Promotional Products Association International).
This is more evident than ever with the variety of pink products that help mark the beginning of National Breast Cancer Awareness month each year. For more than 20 years, October has been dedicated to increasing awareness, celebrating survivors and ...