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Article: Ace Metrix Announces Quarterly Creative Top 10 Highest Scoring Television Ads.
- Article from:
- Biotech Week
- Article date:
- October 21, 2009
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Ace Metrix™, the leader in on-demand advertising intelligence, announced the Ace Score™ Quarterly Creative Top 10, a quarterly ranking of the Top 10 television ads with the best creative effectiveness as measured by the Ace Score. The Ace Score is a patent-pending measurement of creative effectiveness based on measures of persuasion and watchability, and delivered by the on-demand Ace Metrix service (see also Ace Metrix).
"Messy Hands", an ad for Delta Faucets, a division of Masco Corporation, took the top spot for the quarter ending September 30, 2009, with an Ace Score of 705 out of a possible 900, 758 for persuasion and 628 for watchability.
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