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Article: Ogilvy and Doyle Dane Bernbach President James R. Heekin, Jr. Dies at 82.(Obituary)
- Article from:
- Biotech Week
- Article date:
- October 21, 2009
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James Robson Heekin, Jr., who was tapped by David Ogilvy to serve as President of Ogilvy & Mather in the US at the age of 39 in 1965 and went on to hold the same post at Doyle Dane Bernbach, passed away on October 5th. He was 82 (see also GREY).
At the time of Mr. Heekin's appointment, David Ogilvy gave up his title as Chairman to assume that of Creative Director. The ever-colorful Mr. Heekin told the New York Times, "I consider him one of the most promising young copywriters in the business. But if he doesn't produce....."
During Mr. Heekin's tenure, Ogilvy went public in 1966; set up its first direct marketing unit in 1967; and won such new clients as ...