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Article: Susan G. Komen for the Cure[R] Suggests Consumers Use Care and Consideration before Buying "Pink" Products.
- Article from:
- Cancer Weekly
- Article date:
- October 20, 2009
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From grocery stores to home improvement centers, pink ribbons and labels adorn everything from candy to vacuum cleaners to raise awareness and money during the 25th annual National Breast Cancer Awareness Month. But with so many "pink" marketing programs out there, how can you be sure your money (or how much of it) is going where it should?
Susan G. Komen for the Cure, the world's leader in the fight against breast cancer, suggests people ask a few questions before picking one product over another (see also Susan G. Komen for the Cure).
"Selecting the right program is a personal choice based on your interests, your passions and a cause that is important ...