Article: WHY ENTERPRISE STRATEGIES SOMETIMES FAIL.(PC business software companies change focus to the enterprise) (Industry Trend or Event)

Lately, an epidemic of Greener Pastures Syndrome seems to have overtaken PC-based business software companies. The symptoms show up especially in the annual reports of money-losing PC software companies: an abrupt dedication to "enterprise" customers, often accompanied by a couple of acquisitions of tiny companies with obscure server-based titles and an alliance with a Big Six consulting firm. The most conspicuous example these days is Borland, which just announced that it will rename itself "Inprise Corp." (unless the company's shareholders rise up in open rebellion) to signify the company's transition from retail-oriented personal programming tools to products for Fortune ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!