Article: Jinni Launches the First Taste Engine for Movies and TV.

Jinni, an innovative semantic discovery service for premium video content, today launched its consumer destination website www.jinni.com, in public beta. Jinni helps consumers find movies and TV shows that match their personal tastes and moods. The unique Taste Engine combines semantic search, personal recommendations and user profiling to help users make sense of all the movies, TV shows and webisodes out there, with links to watch online, on DVD, on TV, and in theaters. The company also unveiled new social interaction features and announced a campaign that benefits Best Friends Animal Society.

"Jinni's consumer site is now available free of charge for users ...

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