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Article: Deutsche Telekom Chooses SAS Marketing Campaign Management as New International Standard.
- Article from:
- Telecommunications Business
- Article date:
- October 21, 2009
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Deutsche Telekom AG (FRA: DTE), Europe[acute accent]s largest telecommunications provider, has selected SAS[R] software as its international standard for managing marketing campaigns in its T-Home and T-Mobile subsidiaries. SAS, one of the world[acute accent]s largest software companies and the leader in business analytics, won the contract in a competitive bid.
T-Home has already been working successfully with SAS marketing campaign management. The software will now be deployed internationally as a company standard, including for T-Mobile.
Teaming up with SAS as its preferred partner for campaign management software, Deutsche Telekom aims at optimizing ...