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Article: Put to the test: testing labs provide services to help marketers boost sales in a slow economy.(Company overview)
- Article from:
- Household & Personal Products Industry
- Article date:
- October 1, 2009
- Author:
CopyrightCOPYRIGHT 2009 Rodman Publishing. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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CLINICALLY PROVEN. It's a claim that can make or break a finished product, validating its worth in a sea of similar SKUs. Whether a platinum-infused $1,000 skin cream or $3 disinfecting air freshener, consumers want results from their household or personal care purchases--especially in a time where budgets may limit spending capabilities. Enter testing service providers.
"Companies, now more than ever, need to stay vibrant in the eyes of their customers," said David Hinden, president, Essex Testing Clinic, Inc., Verona, NJ. "Despite the economic times, new technologies are driving research. Companies are being more creative and innovative with their formulations ...