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Article: Wipe out? Although the recession has slowed growth in some sectors, wipes remain an active category with marketers rolling out new products.
- Article from:
- Household & Personal Products Industry
- Article date:
- October 1, 2009
- Author:
CopyrightCOPYRIGHT 2009 Rodman Publishing. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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HAVING BURST ONTO the scene at a time when consumers were basking in the real estate boom, the explosion of the wipes market was proof that Americans craved--and would shell out cash for--convenience. From wiping baby's bottom to swiping spilled soda to cleaning the floor, these single-use nonwoven cloths were seen as the solution to every cleaning dilemma. Looking to get in on the action, marketers were adding wipes in droves. Business was booming.
But like nearly every other consumer product sector, the wipes market has been impacted by the recession, and industry players are anxious to see exactly how much this hot market has cooled off since the economy ...