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Article: Research and Markets: Mobile Advertising and Marketing: Spending on Mobile Advertising to Gain Momentum Reaching $1.56 Billion by 2013.
- Article from:
- Business Wire
- Article date:
- October 16, 2009
CopyrightCOPYRIGHT 2009 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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DUBLIN -- Research and Markets (http://www.researchandmarkets.com/research/79b733/mobile_advertising) has announced the addition of eMarketer's new report "Mobile Advertising and Marketing: Change is in the Air" to their offering.
Mobile has long represented little more than a rounding error in most advertising and marketing budgets, despite the burgeoning number of mobile users and their increasingly sophisticated devices and usage patterns.
As with online advertising, dollars flowing to mobile will continue to lag behind consumer usage of the channel. And compared with online ad spending, mobile looks minuscule: the report estimates that mobile ad ...