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Article: New Reality For Old Nets.(Scripps Networks Inc.)(The News Corporation Ltd.)
- Article from:
- Multichannel News
- Article date:
- October 19, 2009
- Author:
CopyrightCOPYRIGHT 2009 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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by R. Thomas Umstead
Programmers Opt to Make Over, Not Shutter, Small Basic Outlets
News Corp.'s decision to rebrand its Fox Reality Channel into a spinoff of National Geographic Channel continues a recent wave of media companies opting to rebrand smaller basic-cable services in their portfolios, maximizing the value of that TV shelf space.
The new service, Nat Geo Wild, will assume Fox Reality Channel's 47.9 million subscriber base, although Fox will most likely have to renegotiate Fox Reality's existing distribution deals to accommodate the new service. (See related story in Content, page 12.)
Nat Geo Wild will join several other ...