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Article: San Diego FM Stations Begin Spanish Broadcasting.
- Article from:
- Knight Ridder/Tribune Business News
- Article date:
- August 11, 1998
- Author:
CopyrightCOPYRIGHT 1998 Knight-Ridder/Tribune Business News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Knight Ridder/Tribune Business News
Aug. 12--SAN DIEGO--Convinced that the buying power of Latinos is strong and growing in San Diego County, two radio stations went on the air in Spanish on Monday, doubling the number of such stations on the U.S. side of the border here.
The stations were purchased for $65 million by Heftel
Broadcasting Corp.of Dallas from Jacor Communications Inc. of Covington, Ky.
The two FM frequencies give the new owners, Heftel, the nation's largest Spanish-language radio broadcaster, a presence in all of the top 10 Hispanic markets in the U.S. Nationwide, Heftel owns 36 stations, reaching 63 percent of the country's ...