|
|
Article: Computer time.
- Article from:
- American Demographics
- Article date:
- August 1, 1998
- Author:
CopyrightCOPYRIGHT 1998 Copyright by Media Central Inc., A PRIMEDIA Company. All rights reserved. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
They say we're in a revolution. The Internet and personal computers are turning futuristic fantasies into everyday realities at a dizzying pace. But where are the facts?
Solid numbers to track the growth and behavioral impacts of personal computers are hard to find. Sales data and "hits" on Web sites raise more questions than they answer. Now, two telephone surveys of individuals contacted randomly across the population have arrived to shed new light on the impact computers have on daily activities, and who chooses to spend free time with their home computer.
Market researchers make enormous efforts to find out how to get products into homes. They are ...