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Article: Dickies and Texas Motor Speedway Sign Partnership Agreement.
- Article from:
- Entertainment Newsweekly
- Article date:
- October 30, 2009
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Dickies, the innovative work and lifestyle apparel brand, announced it will continue its partnership with Texas Motor Speedway from 2010-2012. The partnership names Dickies as the official work wear of TMS. As the exclusive work apparel brand at TMS, Dickies will outfit speedway workers for all major NASCAR and IRL weekends. Dickies takes pride in the authenticity of its work wear heritage, and the hard workers behind the scenes of North Texas' largest sporting events are perfect examples of the brand's core customers.
Dickies continues as a major on site marketer and the new partnership allows Dickies and TMS to work together for years to come.
Dickies ...