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Article: Top 10 metros control 23% of U.S. buying power.(Interep Research report)(Brief Article)
- Article from:
- Broadcasting & Cable
- Article date:
- August 10, 1998
- Author:
CopyrightCOPYRIGHT 1998 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Study finds nearly one in five Americans live there
A new profile of the top 10 radio markets in the U.S. finds that each mega-market has an adults 18-plus reach of 95%, and the top 10 collectively house 19% of the nation's estimated 267.5 million consumers. More important for advertisers, the study says that consumers in these top 10 markets account for 23% of the nation's purchasing power ($962 billion).
The profile, produced by Interep Research using Simmons spring 1998 and Arbitron winter 1998 data, records a median household income in the top 10 metros of about $39,600, some $6,200 higher than the U.S. median. (Tempering this is the fact that several ...