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Article: Acclaim for China's political anniversary.(William Grant and Sons Inc.)(Brief article)
- Article from:
- Design Week
- Article date:
- October 22, 2009
CopyrightCOPYRIGHT 2009 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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LFH has created the branding and packaging for William Grant & Sons' new limited-edition whisky Acclaim, which celebrates 60 years of Communist rule in China.
Each bottle will cost #3500 and come packaged along with a silver funnel and a Baccarat decanter, mounted on a removable plinth in a leather-bound carton.
LFH was appointed on the strength of its previous work for Grant's, which tasked the group with creating a suitable brand to mark the occasion, combining Western premium design cues with traditional Chinese detailing. The consultancy has used a red and gold colour scheme, colours which represent luck and opulence in China.
The ...