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Article: King of Shaves sets the stage for U.S. launch of Azor razor.(Supplier News)
- Article from:
- Chain Drug Review
- Article date:
- October 12, 2009
CopyrightCOPYRIGHT 2009 Racher Press, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- This has been a big year for King of Shaves Co. The supplier formally broke off from Knowledge & Merchandising Inc. on June 1, and company founder Will King became King of Shaves' chief executive officer.
Now in its 16th year, the company successfully launched the Azor razor in the United Kingdom last year and earlier this year brought the innovative product to Japan, Brazil, South America and Australia.
"We plan to launch the Azor in the U.S. sometime in 2010," King says.
"Because the U.S. is such a substantial market, we have been delighted to have King of Shaves products on sale at Target Stores since 2000, and now in CVS ...