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Article: Hasbro's Hot New Sound Bites Launches Nationwide and Internationally; A No. 1 Seller in U.S. Test Markets, Revolutionary Toy-Candy Lets You Hear Music Inside Your Head.
- Article from:
- Business Wire
- Article date:
- August 21, 1998
CopyrightCOPYRIGHT 1998 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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SAN FRANCISCO--(BUSINESS WIRE)--Aug. 21, 1998--Following on the heels of a successful debut in five U.S. test markets, Sound Bites(TM), the toy-candy sensation that delivers sounds "inside your head," is hitting store shelves nationwide next week.
Sound Bites is poised to become the new global toy phenomenon. Bandai, the toy marketing powerhouse responsible for two of the most sensational crazes of the past decade, the Tamagotchi virtual pet and Power Rangers, is now turning to America for the next big innovation. They will be distributing Sound Bites in Japan next month under the name Silent Shout, through a licensing agreement with Hasbro.
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