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Article: Market-stage analysis enhances strategic planning.
- Article from:
- Healthcare Financial Management
- Article date:
- July 1, 1998
- Author:
CopyrightCOPYRIGHT 1998 Healthcare Financial Management Association. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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A number of changes occurring in the healthcare marketplace, including the growth of managed care, are forcing the senior management of healthcare organizations to reexamine, reevaluate, and redefine their strategic plans. One of the greatest challenges for healthcare organizations operating under financial constraints imposed by changing market conditions is determining how to allocate resources to address the demands of the current market while instituting changes that will help position the organization for future challenges.
A pivotal aspect of meeting this challenge is understanding the characteristics of healthcare marketplace development - what "stage" a ...