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Article: Flour Power.
- Article from:
- Broadcasting & Cable
- Article date:
- October 26, 2009
- Author:
CopyrightCOPYRIGHT 2009 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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By Michael Malone
Rochester not the upstate NY norm
While much of upstate New York is viewed as a decaying manufacturing base with too many young people moving out of the market, general managers in Rochester insist that the No. 80 DMA is different. It's the No. 72 revenue market, according to BIA Financial, its population is essentially flat, and it relies on technology and education for its economic well-being.
"It's a wonderful midsize market with a large-town feel," says Nexstar Executive VP/Co-COO Tim Busch, who oversees WROC. "It's completely different from Buffalo, Syracuse and the more traditional blue-collar markets."
Once ...