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Article: Journalists See Huge Sports Business as Manna from Heaven.
- Article from:
- Business Wire
- Article date:
- October 27, 2009
CopyrightCOPYRIGHT 2009 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Connecticut Press Club to host "Sports Writing Beyond the Scores" program November 5
STAMFORD, Conn. -- Sports means big business -- $410.6 billion, according to a recent report by Plunkett Research Ltd. This includes $30 billion in advertising, astronomical salaries for athletes, job creation in cities, more than $12.4 billion in mass merchandising of licensed sports apparel, and record bids at sports memorabilia auctions.
Journalists as well as marketers, promoters and publicists can feast on the sports smorgasbord, the topic of the Connecticut Press Club's upcoming program, "Sports Writing Beyond the Scores." Journalists Kathy Orton of The Washington ...