Article: At the core of the Apple Store: images of next generation learning: the physical, psychological, cultural, social, and organizational elements of a learning environment are as important as the learning opportunities themselves. So what can educators learn from an Apple Store's learning environment?

It's a good half-hour before the Apple Store at the local mall opens, yet a small, motley group is already queued up outside the door. No, these folks aren't stalking the iPhone. That's no longer necessary now that Apple has increased supply and the current state of the economy has reduced demand. These early arrivals have a different mission, with their laptops, iPods, and iPhones tucked under their arms--one has even brought his desktop with him, keyboard and all. Their intent is not to buy but to address some vexing challenge with their computers, to learn about an application they can add to their repertoire, or just to explore a curiosity or interest.

We ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!