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Article: Truck driver. (Volvo Trucks North America Inc CEO Marc Gustafson)
- Article from:
- Business North Carolina
- Article date:
- September 1, 1998
- Author:
CopyrightCOPYRIGHT 1998 Business North Carolina. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The new man in the cab at Volvo Trucks gears up to move a market for its latest big rig.
The roar of big rigs rumbling along Interstate 40 in Greensboro smacks the tinted-glass headquarters of Volvo Trucks North America Inc. By the time it reaches the third-floor office of President and CEO Marc Gustafson, the racket is a muffled hum - melodic background music as he explains how he towed the heavy-truck maker out of the ditch it was in two years ago. The company was a wreck then, spewing red ink faster than oil from a blown head gasket. Sales had tanked because it was six months late rolling out its new line. With all the hype about fancier rigs, customers balked at ...