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Article: NASCAR and Vision Critical Win Award for Listening to Fans Using Online Panel; NASCAR's Online Consumer Panel, Powered by Vision Critical, Prompts Key Changes to Sport and Wins Competition for Prestigious Social Media Award.
- Article from:
- Marketwire Canada
- Article date:
- October 27, 2009
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NEW YORK, NEW YORK, Oct 27, 2009 (Marketwire via COMTEX) -- Forrester Research has awarded the Forrester Groundswell Award in the Business-to-Consumer Listening category to NASCAR, a client of Vision Critical(R). NASCAR is recognized for its ability to engage and listen to consumers and generate business results from those interactions, using the sport's private online community known as the "NASCAR Fan Council." The third annual Forrester Groundswell Awards were announced this week at the Forrester Consumer Forum in Chicago.
NASCAR introduced the "NASCAR Fan Council" in 2008 - an online community of 12,000 avid NASCAR fans - to get a better understanding of its ...