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Article: Critical Path Survey Finds 78% of Consumers Want More from Their Social Network Experience.
- Article from:
- Business Wire
- Article date:
- October 28, 2009
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Critical Path Throws a 'Digital Lifeline' to Connected Consumers with Social Address Book
LONDON -- European research results announced today by Critical Path, a leading provider of messaging applications, reveals a startling gap between what consumers want from their interaction with social networks and the services available today.
The average consumer has four separate address books across a number of services, including mobile phones and social networks such as Facebook[R]. The majority of people (68%) fail to update their address books with contact changes and 91% are frustrated with their out-of-date contact information.
Of the 3,000 ...