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Article: Dodge's truck strategy: A low sticker sells quicker.(NEWS)
- Article from:
- Automotive News
- Article date:
- October 26, 2009
- Author:
CopyrightCOPYRIGHT 2009 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Bradford Wernle
It's clear why Dodge is pricing the redesigned 2010 Ram 2500 and 3500 heavy-duty pickups to sell.
The pickups, which arrive at dealerships in early November, are the only redesigned 2010 models from the product-starved and recently bankrupt Chrysler Group.
The base model 2010 Ram 2500 regular cab 4x2 with a 5.7-liter Hemi V-8 starts at $28,165, including shipping. That's $1,970 cheaper than the 2009 model it replaces, according to Dodge numbers even though the redesigned model has more equipment.
But customers can spend a lot more. The 2010 Dodge 3500 Mega Cab Laramie powered by a 6.7-liter Cummins turbodiesel ...