Article: Universal Orlando Taps Xerox Managed Print Services; Xerox created personalized viral emails and videos for Universal Orlando Studios' "Halloween Horror Nights" to drive park attendance. The customizable technology is powered by XMPie PersonalEffect software. Theme park also taps Xerox for personalized, cross-media marketing campaigns.

M2 PRESSWIRE-28 October 2009-Xerox Corporation: Universal Orlando Taps Xerox Managed Print Services; Xerox created personalized viral emails and videos for Universal Orlando Studios' "Halloween Horror Nights" to drive park attendance. The customizable technology is powered by XMPie PersonalEffect software. Theme park also taps Xerox for personalized, cross-media marketing campaigns(C)1994-2009 M2 COMMUNICATIONS

RDATE:28102009

ROCHESTER, N.Y. -- Universal Orlando Resort is famous for creating innovative theme park experiences for its guests. That spirit of innovation also extends to helping its team members do their jobs. Universal Orlando is working to ...

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