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Article: Branson tosses fat into the fire as Ofcom moves to curb BSkyB.(Richard Branson)(British Sky Broadcasting Group PLC)
- Article from:
- Marketing Week
- Article date:
- October 29, 2009
CopyrightCOPYRIGHT 2009 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Only Ofcom has the power to dilute Sky's dominance of the pay-TV market, but Sir Richard Branson will benefit hugely from it
Late last week, Sir Richard Branson, founder of the Virgin Group, made a timely guest appearance in the Financial Times. He was starring in the twin role he plays best - professional underdog and consumer champion. In a persuasive article, he laid out the case for dismantling BSkyB's virtual monopoly of the UK pay-TV market.
He made an interesting analogy between British Airways' conduct before 1990 and BSkyB's now. Only after the government loosened BA's grip on the premium route between Heathrow and the US, by allowing ...