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Article: Hays unveils branding.
- Article from:
- Recruiter
- Article date:
- October 28, 2009
CopyrightCOPYRIGHT 2009 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Hays has unveiled a major company transformation programme aimed at securing the specialist recruiter's place in the league of top quality brands, such as professional services firm Accenture, BMW cars and Ritz- Carlton hotels.
From a new corporate identity to a new training programme for consultants, the transformation is intended to assert Hays' claim on recruitment market leadership.
A Hays statement said: "We are at the start of a journey aiming at aligning every part of Hays behind this goal. We have clarified what we stand for as a market-leading brand; we are rolling out a new identity; improving the service we offer clients and candidates ...