Article: Molson Coors taps into drinks market.(Business)

Article from:
Daily Mail (London)
Article date:
October 29, 2009
Copyright

Byline: Business Staff

BREWING giant Molson Coors is aiming to change Irish drinking habits with the help of a new 30 strong sales team.

The U.S. brewer hopes the strategy will allow it to muscle in on the beer market here.

Molson Coors is to launch a major effort from a base in Co. Kildare with a core group of brands chosen for its assault on the Irish market.

Its focus will be on Carling, Grolsch, Caffreys and a range of 'world beers'.

The company plans to ...

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