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Article: Applebee's grows fat on discounts: chain bucks sector slowdown with deals.(HOSPITALITY)(Applebee's International Inc. Applebee's Neighborhood Grill & Bar)
- Article from:
- Los Angeles Business Journal
- Article date:
- October 12, 2009
- Author:
CopyrightCOPYRIGHT 2009 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Diners at Applebee's Neighborhood Bar & Grill in Norwalk had to wait 20 minutes for tables on a recent Sunday evening.
Standing amid signs offering dramatic meal discounts, they seemed content to bide their time. Emerging later fully sated, several said it was well worth the wait.
"They had deals for us," said Omar Wilson, a 30-year-old Long Beach resident who ordered one of the "2 for 20" specials that includes two entrees and an appetizer for $20. "Times are tough and money is important. I thought it would be expensive, but was pleasantly surprised."
This was the first visit to the national fast-casual chain for the night club bouncer, but he ...