Article: Dial-up pioneer sees net gains in floral service.(SPECIAL REPORT: MOST ADMIRED CEOs)

THESE days, Mark Goldston is probably best known as the king of dial-up Internet.

But don't pigeonhole Goldston as a tech guy.

The 54-year-old chief executive of Woodland Hills Internet company United Online Inc. is also an accomplished author, runs the world's largest flower business and--believe it or not is the co-creator of inflatable-pump sneakers.

Goldston credits his success largely to his knack for recognizing good ideas, but those that have worked with him say there is more to it.

Robert Chandler, chief executive and founder of advertising agency General Levitation, said Goldston has a keen understanding of both the ...

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