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Article: PUMA[R] Mixes It Up with DJ Hero[TM].
- Article from:
- Business Wire
- Article date:
- October 29, 2009
CopyrightCOPYRIGHT 2009 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Sportlifestyle Brand Partners with Activision Publishing Inc.
BOSTON -- Sportlifestyle Brand PUMA([R]) teams up with Activision Publishing Inc.'s DJ Hero[TM] - the latest innovation in music gaming featuring 93 exclusive mixes from the biggest stars in hip hop, R&B, rock, pop and dance and created by some of the greatest DJs of all time. As part of the partnership, PUMA has outfitted seven playable DJ characters in PUMA Archive products.
"Given PUMA's history in DJ culture this game was the perfect fit," said Antonio Bertone, PUMA's Chief Marketing Officer. "Having PUMA's gear featured in such an innovative game, allows us to interact with our consumers ...