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Article: Strategy Analytics: Bose and Sony Merit Consumer Trust.
- Article from:
- Business Wire
- Article date:
- October 29, 2009
CopyrightCOPYRIGHT 2009 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Hands-Free Device Survey Results
BOSTON -- When choosing a hands-free device for in-car communication, more US consumers trust the Bose brand for their Bluetooth headsets, while those in Western Europe trust the Sony brand more for their Bluetooth headsets and hands-free car kits. These findings are based on surveys with automotive consumers in the US and Western Europe. Details may be found in the Strategy Analytics Automotive Consumer Insights (ACI) report, "Bose and Sony Leading in Automotive Communication Brand Recognition."
"In the US, 45% of respondents rated Bose as a preferred brand for automotive communication, while In the UK and France, no ...