Article: Consumer ethnocentrism and lifestyle orientations in an emerging market economy.(Challenges and Solutions for International Marketing Management)

Introduction

Azerbaijan is located in the Caucasus mountain on the southeastern shore of the Caspian Sea. It is bordered by Georgia and Russia to the north, Iran to the south, and Armenia to the west. The country is in a key geographical region which is a connection point between several Turkic republics and the Western world through Turkey. Also, Azerbaijan is one of the most significant oil exporting nations among the Caucasian countries. Azerbaijan, with Kazakhistan and Turkmenistan, has the potential to form the world's third largest oil-producing region, after Siberia and the Persian Gulf in the future (Coplin/O'Leary 1994). In recent years, the construction of ...

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